Data can tell you much, but only if you know how to use it effectively. After all, if you know how many people have signed up to your service, but not how many are actually using it, you can’t truly understand customer behaviour and prioritise your service improvements. Analytical problem solving can help you gather the right data and use it to solve real problems - if you can build the insights that will reveal the full story of your customers, and help give you the answers you want from your data.
If you have data analytics capability within your organisation, ask yourself, how often do you use it? Does the capability have the right skill sets for your business case? Are you relying on the data that your systems provide to make informed decisions about your business, or are you not sure whether you are joining the right data, what that data means and whether you can trust it? Don’t worry, a lot of businesses are in the same boat.