Data can tell you much, but only if you know how to use it effectively. After all, if you know how many people have signed up to your service, but not how many are actually using it, you can’t truly understand customer behaviour and prioritise your service improvements. Analytical problem solving can help you gather the right data and use it to solve real problems - if you can build the insights that will reveal the full story of your customers, and help give you the answers you want from your data.
There are a lot of challenges that a business can encounter along their journey, and most of them can be solved by data. For example, encouraging customer purchases. To achieve this, you may want to understand your customer demographic: how much an average customer spends with you, what products or services they look at, how long it takes them to make a purchasing decision, and any factors influencing that decision. If you have that data, then you can analyse it, and use it to tailor your services.