By Oona Tillotson | November 23, 2018
There are a lot of challenges that a business can encounter along their journey, and most of them can be solved by data. For example, encouraging customer purchases. To achieve this, you may want to understand your customer demographic: how much an average customer spends with you, what products or services they look at, how long it takes them to make a purchasing decision, and any factors influencing that decision. If you have that data, then you can analyse it, and use it to tailor your services.
At ACUMED Consulting, we help you look at what’s important to your business and put technological framework in place to support those business goals. Do you have metrics to measure them, how do you know if you’ve made a change? How do you measure your success? Most business don’t have all the data to do that - that’s where we come in. We can help businesses record and use data to increase your productivity, profitability and efficiency. Some of the areas we can help with include:
Marketing – Understanding how people connect to your website, how they use it, where people have come from, and what information you need to put in front of them to convert.
Engagement – Analysing how a customer interacts with your brand using a number of touchpoints and data sets. Understanding what’s going on when people visit your website but don’t buy anything.
Security – Identifying who is accessing what systems, who should or shouldn’t be accessing them. Identifying how data is being used and ethics of its use.
Fraud – Multiple account use, being able to identify who is misusing a system, or pretending to be somebody they’re not.
The era of consultants delivering a slick slide deck, then disappearing off to give exactly the same presentation to your competition, is over. Your business demands more value for money, and concrete solutions that are developed for your specific needs. At ACUMED Consulting, our roots are in data science, technology and research. We’re analysts first, and consultants second. That’s why we work closely with you to discover the problems you want to solve and build solutions that join together your data to tell full stories, answer your questions and give you the insights you need to drive your business forward.
To find out more about our data consultancy services, just get in touch with us today.