There are a lot of challenges that a business can encounter along their journey, and most of them can be solved by data. For example, encouraging customer purchases. To achieve this, you may want to understand your customer demographic: how much an average customer spends with you, what products or services they look at, how long it takes them to make a purchasing decision, and any factors influencing that decision. If you have that data, then you can analyse it, and use it to tailor your services.

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